Display device



w. T. BOUCHELLE 2,387,639

Oct. 23, 1945.

DISPLAY DEVICE Filed Jan. 20, 194;,

Patented Oct. 23, 1945 signor to The Lord Baltimore Press, Baltimore, .Md.,. a corporation of Maryland Applic'ation'January 20, 1943,'Serial*No. 473L033 5 Claims.

The present invention relates to holders for articles and more particularly to i'mproved means of the band type for mounting articles for display, shipment and the like.

One of the problems in providing a display holder" is to hold the articlesecurely in place by inexpensive means. Where'ba-nd's'have been used heretofore, the ends were likely to become disengaged from the mounting card and the article-'lostirom the card. Such insecurity, if

occasioning the separation of only afewof the mounted articles, causes complaints and is objectionable. Anotherprobl'em is to facilitate the application of articles to; and the mounting of articles on, cards, therebyto' minimize the' labor required and: reduce the overall cost of the articles.

The present invention is dir'ected to: the solution' of the above andotheri problems by providing an, improved inexpensive bandi'for securing articles in" place on cards andthev like, and by providingan improved card for cooperating with the bands,l whereby the articles. are securely mounted without. danger of: disengagement;

An. object. f: the invention is to provide an improved,.inexpensive holder for displaying. and shipping articles.

Another object of the invention is. to provide an improved band for securing articles in position on a display member.

Another object 1 of the: invention. is to provide improved securing. means. on the ends. of the band for securely holding the: bandiincplace' on a display member.

Another object of theinventionis; to": provide an improved member; for cooperating. with. the band t hold an; article: imposition: thereon;

Another object: ofthe invention is to facilitate mounting and thereby: reduce the. time and labqr'requirediin securing an article on a displaycard- Qthera d; f rther'o j ects of, the invention will be. obvious. upon, an; understanding. of the 1 illustrative embodiment about tobe described; or will he indicated'inthe' appended claims, and'various advantages notreferred to:herein will occur to one skilled in:t he.- art. upon employment of the invention in:practice.

A preferred. embodiment of I the-invention has beemchoseni for purposesof illustration and descripti nl and; i hown iii-the accompanying drawin forming. a. part off the specification, wherein Fig, l: is: a: perspective view of a card and a preferred imeansaofimounting"an: article thereon;

illustrating a preferred embodiment of securing means;

, Fig. 3' is an exploded View illustrating details of theparts of the device;

Fig. 4 is a; sectional view along the line"4 -"4 of'Fig. 1;

Fig. 5 is a perspective viewer the band as ill'u'stratedflin Fig. 3 with the positions of the ends reversed;

Fig. 6 is a fragmentary plan view ofamourfied form of cardt Fig. 7' is a fragmentary perspective view This- "trating another modified form of card"- with the improved securing meari's thereon and a container about to be assembled therewith;

Fig. 8 is afragmentary View illustrating a further modified form of card, inwhi'ch the band is'an integral part thereof; and

Fig; 9 is a longitudinal sectional vie'v'v illustrat- 'ing an embodiment with the end flaps omitted.

Referring more particularly t'dthe drawing and 'to Figs. 1 to 4 thereof, a card or mounting member l is illustrated having a" recess! therein adapted to seat an article, exemplified" hereinby a lipstick container 4. The recess 2 preferably is of substantially the same length as thecom tainerora'rticle 4 and may have flaps 5 at one or both of its ends. The flaps may be formedfrom the material that would otherwise be wastedin the forming ofthe recess andhenc'e do not increase the cost of the card. The width of the recess 2- is preferably slightly less than the maximum diameter or maximum dimension of the article 4' so that the article nests in the recess and is" held in position by the sides thereof. In this way, the ends-of the article will engage the ends of the recess, thus the flaps 5 ar'e'helpful but not essential. sub recess'es 6' may be provided on the sides of the recess 2 to serve 'in' holding the band 1 against longitudinal movement along the recess and in cooperating with the bandlin holding the article in position, With many types ofarticles'such sub recessesmay be omitted;

In the preferred embodiment, a band is stamped'from a flat sheet of cardboard orthe like having a reduced central portion 8 and enlarg'ed end portions 9. Slits 10, separate the forward part of the enlarged ends from'the sides of-' the reduced band, causing the band to engage the enlarged end portions substantially at In use, the band may be bent as shown in Fig. 3 so that the tabs l2 formed by the slits I!) extend inwardly beyond the ends of the band when the band is in its arched position as shown in Fig. 3 and the other ends [3 extend under the holder at the sides of the recess 2. The sub-recesses B fit about the arched portions of the band directly above the bent ends to hold the band in position.

In assembly, the container and band may be forced inwardly from the back of the card simultaneously. Since the container 4 is only slightly larger in its maximum dimension than the width of the recess 2, it may be forced through the recess by bending the sides of the recess sufficiently to do so. Thereafter, the sides o'f'the recess resume their natural position under the article as shown more particularly in Fig. 4. This greatly facilitates the time and effort required in assembling the parts and simplifiesthe operation to a point where automatic machinery may be readily used for mass production assembly. H

The tabs l2 engage the underside of the container and retain the ends IS in position under the sides of the holder. Likewise the ends l3 retain the tabs 12 under the container 4 to cooperate with the sides of the recess 2 in holding the container in position. The tabs i2 and the ends l3 cooperate with each other and with the holder to securely mount the container in position. If desired, the tabs I2 and the ends I3 may be reversed as shown in Fig. 5 so that the ends I3 fit under the container and the tabs l2 fit under the sides of the recess. The reinforcing action in either case increases the security with which the article is held by utilizing the container 4 through thev intermediation of the tabs l2 in Fig. 3, or the ends l3 in Fig. 5, to hold the parts extending under the sides of the recess securely in position. In this way, maximum security is obtained Without increasing the cost of the display parts.

A modified form of card is illustrated in Fig. 6, in which fiaps l5 are hinged to the sides of the recess 2' by score lines It. These flaps may be bent down to extend under the container thereby to cooperate with the sides of the recesses in supporting the container in position. The flaps l5 are made from the portion of the card that would otherwise be waste material and hence do not increase the cost of the card. The flaps have the advantage of furnishing additional support for the article and of cooperating with the sides of the recess 2', to prevent the article from being forced through the recess. With certain types of articles, particularly heavier articles, this becomes advantageous, however, for lighter articles the preferred embodiment produces excellent results and simplifies to some extent theassembly operation. In assembling the construction with the card shown in Fig. 6, the band 1 is preferably inserted from the back of the card. The container is preferably inserted'endwise on the front of the card by pressing down one of the flaps 5 and sliding the container or article under the band 1 as illustrated in Fig. 6. The ends I3 of the band may be bent outwardly .as illustrated in. Fig. 3 to engage the holder or may be bent inwardly as illustrated in Fig. 5 to engage the container. The principle of operation of the band and its construction are the same as described with reference to the preferred embodiment illustrated in Figs. 1 to 5.

. With certain types of containers, it may not be desirable to have an oblong slot such as the slot 2 in Fig. 3. For example, a square container, if placed flat on the recess 2, would tend to pass through it unless its width is greater than the width of the slot 2. The card illustrated in Fig. 7 shows a recess 6' adapted to receive the band 1 in the usual manner. The card also has flaps 5 to support the respective ends of a container. The card differs from that shown in Figs. 1 to 4 by permitting the portions I! intermediate the recess 6' and the recesses formed in making the flaps 5 to remain in place and to serve as a solid support under the respective ends of a container held in position by a band secured in the recess 6'. In this connection, it is to be noted that the tabs l2 and the ends l3 of the band I fit under the sides and ends of the recess 6 so that the ends of the band are held rigidly in position. While the construction illustrated in Fig. 7 is primarily useful with particular shapes of articles or containers, it may be used with articles and containers generally. For example, the cylindrical container 4 may. be readily mounted on the card by having the portion 8 of the band sufiiciently long to extend about the container.

Fig. 8 illustrates an embodiment of the invention in which the band 1 is an integral part of the card I. One end of the band may be identical with the bands shown in Figs. 2 and 3; however,

the other end is formed integralwith the card I as indicated at 20. Suitable recesses 2| may be formed at the-sides of the band to form shoulders 22 for holding the band in arched position. In the operation of the structure theend 9 of the band 'I' is moved toward the end 20 thereof with the portions l2 passing under the .card. As the end 9 is thus moved the portion 8' of the band is arched upwardly and the end portions formed by the slits I0 engage the shoulders 22 formed by the recess 2| to hold the band in position about an article. While the end of the band is preferably formed at the side or end of the card as shown in Fig. 8, the card may extend beyond the end 9 of the band. In that case, the end 9 will leave an aperture in the card when. it is moved toward the end 20 for securing an article on the card.

Fig. 9 illustrates a construction Which differs from that illustrated in Figs. 1 to 4 by the omission of the flaps 5. The ends of the container extend into the recesses 2 and engage the ends of the recess so that the container is held against longitudinal movement. The relation and operation of the band is the same as described with reference to Figs. 1 to 4.

It will be seen that the present invention provides an improved band for securing articles in position on display and shipping cards. The band is simple in construction and effective in operation. The tabs cooperate with the ends of the band and with the container held by the band to reinforce the parts and to prevent disengagement of the band and holder. The parts cooperate with each other to hold the ends of the band in locked position to prevent accidental disengagement of the ends and the-resultant loss of articles. "The display holder'may be readily'made from inexpensive material and the band and article may be 'mounted on the'card by automatic machinery. The display card is rugged in construction and fully capable of withstanding the rough usage to which it may be subjected in handling and shipping.

As various changes may be made in the form, construction and, arrangementof the parts herein without departing from the scope and spirit of the invention and without sacrificing any of its advantages, it is to be understood that all matter herein is to be interpreted as illustrative .and not in a limiting sense.

Having thus described my invention, I claim:

1. In a device of the class described, the combination of a member having a recess therein adapted to seat an article, an article seated in the recess, a holding band of sheet material extending about the article with its ends extending through the recess, an enlarged integral tab on one of said ends having an integral part bent to extend beneath said member on one side and extending in substantially the same straight line to engage under the article on the other side, whereby said article and said member cooperate to retain said integral part in its interlocking bent position, and means for securing the other end of the band in position.

7 2. In a device of the class described, the combination of a member having a recess therein adapted to seat an article, an article seated in the recess, a cardboard holding band extending about the article with its ends extending through the recess, an enlarged integral tab on each of said ends having an integral part bent to extend beneath said member on one side and extending in the same straight line to engage under the article on the other side of the end, whereby said article and said member cooperate to retain said integral parts in their interlocking bent positions.

3. The combination with a supporting sheet having an elongated opening in which an article may be supported, of a holding band bowed outwardly from the plane of the sheet and having its ends extending through said opening, said band adapted to extend about the article to hold it against the sheet, and an enlarged straight flat end tab at each end of the band forming part of the band and extending through the opening in the sheet and connected medially thereof to the band along a fold line so that the tab lies in a plane parallel to the sheet with part of the tab lying against the back of the sheet, the length or the opening being greater than the width of the tab and the rest of the tab projecting into the area defined by the opening and in a position to contact the back of the article positioned in the opening.

4. The combination with a supporting sheet having an elongated recess in the form of an opening in which an article may be supported and sub-recesses in the sides of the opening for holding a band in position, of a holding band bowed outwardly from the plane of the sheet and having its ends extending through said opening with portions of the band fitting in said subrecesses to prevent substantial movement of the band longitudinally of the opening, said band adapted to extend about the article to hold it against the sheet, and an enlarged straight fiat end tab at each end of the band forming part of the band and extending through the opening in the sheet and connected medially thereof to the band along a fold line so that the tab lies in a plane parallel to the sheet with part of the tab lying against the back of the sheet, the length of the opening being greater than the width of the tab and the rest of the tabprojecting into the area defined by the opening and in a position to contact the back of the article positioned in the opening.

5. The combination with a supporting sheet having an elongated opening in which an article may be supported, of an article seated in said opening, a holding band bowed outwardly from the plane of the sheet and having its ends extending through said opening, said band extending about the article to hold it against the sheet, and an enlarged straight flat end tab at each end of the band forming part of the band and extending through the opening in the sheet and connected medially thereof to the band along a fold line so that the tab lies in a plane parallel to the sheet with part of the tab lying against the back of the sheet, the length of the opening being greater than the width of the tab and the rest of the tab projecting into the area defined by the opening and in a position to contact the back of the article seated in the opening.

WILLIAM TAYLOR BOUCHELLE. 

